Astro is all set to provide the most comprehensive coverage on the Olympics.
Blood, sweat and tears! Nothing less will earn an athlete the ultimate accolade of winning a medal, and the occasion doesn’t get any bigger than the summer Olympics.
The National Stadium in Beijing, China, and all the other respecting venues for the events, will turn into a melting pot of cultures as athletes from the world over gather in the name of sport.
Broadcaster Astro will be there every step of the way with its 11 dedicated interactive channels, capturing the joy of victory and the agony of defeat from July 27 to Aug 26 on channels 816 to 826.
Astro Dynasty package subscribers have the added benefit of following the events in Cantonese on the TVB Olympics channel (318).
Rohana Rozhan, chief executive officer of Astro, described the service provider’s endeavour as part of its service in providing quality sporting coverage.
“We are pleased to bring over 3,000 hours of comprehensive live coverage of the Beijing 2008 Olympics via 11 interactive channels.
“Sports fans will be able to truly enjoy action-packed and real-time updates on the Olympics direct from Beijing,” she said at a recent press conference.
While Astro looks to build upon its 2.4 million subscribers, the Olympics experience is a service targeted at the existing clientele of sports package subscribers.
“While we are working on promoting our services, we are ultimately catering to our current subscribers.”
President of Olympic Council of Malaysia (OCM), Tunku Tan Sri Imran Tuanku Ja’afar, who was also present at the event, shared his thoughts on Malaysia’s prospects for Olympic glory.
“It’s really hard to predict, but badminton has always been one of our strongest sports. We have very highly ranked players in the world standings.
“We also have a good archery team. In fact, they won the silver medal recently at the Archery World Cup, losing out only to Olympic gold medallists Korea,” he said.
For more information, call Astro 03-95436688 or visit www.astro.com.my.
The Star
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